Name: SUGAR
Start: 2026-10-16T20:00:00-04:00
Location: Brooklyn Steel

SUGAR

Get SUGAR tickets on AXS for alternative rock concerts, VIP options, and live performances featuring their biggest songs.

<?xml encoding="UTF-8">SUGAR is an alternative rock band featuring Bob Mould, David Barbe, and Malcolm Travis. Known for combining melodic songwriting with guitar-driven rock, the group has released acclaimed records including Copper Blue, Beaster, and File Under: Easy Listening.1Their music balances memorable hooks with loud, layered arrangements, showcased on songs such as If I Can&rsquo;t Change Your Mind, Helpless, and A Good Idea. The band&rsquo;s catalog remains a notable part of 1990s alternative rock and helped define its blend of melody and intensity.1Score <a href="https://www.axs.com/artists/1121397/sugar-tickets" target="_self">SUGAR tickets</a> on AXS and experience their music live.

<?xml encoding="UTF-8">SUGAR was formed in late 1991 by Bob Mould following his time with the punk rock band H&uuml;sker D&uuml;. Joined by bassist David Barbe and drummer Malcolm Travis, Mould launched the band as an outlet for a more melodic yet still powerful approach to alternative rock.1The trio quickly gained attention with the release of Copper Blue in 1992, which earned widespread critical acclaim and introduced songs such as Helpless and If I Can&rsquo;t Change Your Mind. The album's success helped establish SUGAR in the alternative rock scene and set the stage for the band&rsquo;s later releases.2

<?xml encoding="UTF-8">SUGAR&rsquo;s most recognized music emerged from the band&rsquo;s early 1990s debut album, Copper Blue. The following hits helped establish SUGAR as a notable presence within the alternative rock scene.<ul>
<li>If I Can&rsquo;t Change Your Mind (1993): If I Can&rsquo;t Change Your Mind is one of SUGAR&rsquo;s most recognizable songs. The track received significant airplay on MTV and alternative rock radio.1</li>
<li>Helpless (1992): Helpless was released as a single from Copper Blue and helped establish SUGAR&rsquo;s presence on alternative rock radio. It remains one of the band&rsquo;s best-known tracks.1</li>
<li>A Good Idea (1992): A Good Idea showcased SUGAR&rsquo;s combination of melodic hooks and guitar-driven rock. It remains a signature song from the band&rsquo;s catalog.2</li>
</ul>

<?xml encoding="UTF-8">SUGAR&rsquo;s live performances are known for their guitar-driven sound and direct approach. The band brings its alternative rock catalog to the stage with an energetic performance style. Fans can expect a setlist that highlights the music that helped define SUGAR&rsquo;s legacy.Buy <a href="https://www.axs.com/artists/1121397/sugar-tickets" target="_self">SUGAR tickets</a> at AXS and experience their alternative rock music live.

<?xml encoding="UTF-8"><ol>
<li><a href="https://sugarcopperblue.com/about/" target="_blank">About - SUGAR</a></li>
<li><a href="https://www.allmusic.com/artist/sugar-mn0000921598" target="_blank">SUGAR - AllMusic</a></li>
<li><a href="https://www.nme.com/features/1992-2-1045374" target="_blank">NME's Best Albums and Tracks of 1992 - NME</a></li>
<li><a href="https://www.villagevoice.com/1992-pazz-jop-between-rock-and-a-hard-place/" target="_blank">1992 Pazz &amp; Jop - Village Voice</a></li>
<li><a href="https://www.nme.com/nme-awards/awards-history/1992-606167" target="_blank">1992 Awards History - NME</a></li>
<li><a href="https://www.setlist.fm/setlists/sugar-3bd6c0a4.html" target="_blank">SUGAR Concert Setlist - Setlist.fm</a></li>
</ol>

Preferred Terrace includes access to a prime viewing area on second floor balcony and the adjacent Ludlow Lounge, including private restroom.


SUGAR has partnered with PLUS1 so that $2 per ticket goes to support The Trevor Project, and their work providing crisis intervention and suicide prevention services for LGBTQ+ youth. TheTrevorProject.org

High Road Touring

The Bowery Presents

<a href="/artists/1121397/sugar-tickets">SUGAR</a>

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Brooklyn Steel

<?xml encoding="UTF-8">Brooklyn Steel is a unique concert hall located in East Williamsburg, Brooklyn, New York, operated by The Bowery Presents, a regional part of AEG Presents. As the name suggests, the large venue is a former steel fabrication shop that was renovated and opened for concerts in 2017.1From the start, the venue has drawn a diverse lineup of musicians and bands, ranging from alt-rock to indie to folk music. No matter your musical taste, you can score your Brooklyn Steel tickets at <a href="https://www.axs.com/venues/126144/brooklyn-steel-brooklyn-tickets" target="_blank">AXS</a> and experience this unique venue for yourself.

<?xml encoding="UTF-8">After purchasing your Brooklyn Steel tickets, it&rsquo;s a good idea to learn the venue&rsquo;s house rules so your visit is smooth and stress-free.<ul>
<li>Re-Entry &amp; Smoking: No re-entry is permitted. Smoking of any kind, including e-cigarettes, is not permitted.</li>
<li>Payment Options: Cash and credit cards are accepted, and ATMs are available on-site.</li>
<li>Prohibited Items: Oversized bags, GoPros, and video cameras are not permitted.</li>
<li>Age Restrictions: Most events are all ages. Any exceptions will be noted on the event page.</li>
</ul>For the most up-to-date guidance and information on regulations (including bag policies), check the official <a href="https://www.bowerypresents.com/contact-us/" target="_blank">Brooklyn Steel policy page</a>.

<?xml encoding="UTF-8">Brooklyn Steel is just one of many incredible venues located in New York City. Here are some other nearby venues that are worth checking out:<ul>
<li><a href="https://www.axs.com/venues/129139/brooklyn-monarch-brooklyn-tickets" target="_blank">The Monarch</a>: Large concert venue with space for 1,500 people with 500 seats, an indoor stage, an outdoor stage, and a garden area.2</li>
<li><a href="https://www.axs.com/venues/127515/avant-gardner-great-hall-brooklyn-tickets" target="_blank">Avant Gardner</a>: An 80,000 square-foot venue that can hold up to 8,000 people standing or 2,300 seated across its indoor and outdoor spaces.3</li>
<li><a href="https://www.axs.com/venues/126624/knockdown-center-queens-tickets" target="_blank">Knockdown Center</a>: The largest independent music venue in New York, this 50,000-square-foot venue can hold up to 3,200 people and has been in continuous use for more than 100 years, first as a glass factory and now as a music venue.4</li>
</ul>

<?xml encoding="UTF-8">Brooklyn Steel is located in the East Williamsburg section of Brooklyn, within easy reach of public transportation and just a short drive from Brooklyn and New York City.Public Transportation: To get to Brooklyn Steel via public transit, you can take the L train to Graham Avenue, then take a short walk to the venue, or take the G train to Metropolitan Avenue/Lorimer Street, and then take a short walk.Driving: Brooklyn Steel is located at 319 Frost St., Brooklyn, New York, 11211. The venue does not have parking, but street parking and public lots are available nearby.Here are some other nearby parking options:<ul>
<li>Humboldt Parking Lot -&nbsp;<a href="https://maps.app.goo.gl/7msjfKj3nERBDcaU7" target="_blank">371 Humboldt St., Brooklyn, New York, 11211</a></li>
<li>Nassau Ave Parking Lot -&nbsp;<a href="https://maps.app.goo.gl/Ehz1fTvwKA9AYYS26" target="_blank">284 Nassau Ave., Brooklyn, New York, 11211</a></li>
</ul>

<?xml encoding="UTF-8">Brooklyn Steel has several full bars where guests can grab a drink. While food is not available at the venue, there are restaurants within walking distance where guests can enjoy a meal before or after a concert.

<?xml encoding="UTF-8">Brooklyn Steel was once the Brooklyn Steel Fabrication plant. John Moore and Jim Glancy, partners at Bowery Presents, decided to convert the large industrial space into a high-capacity venue to bring new music experiences to Brooklyn.5While renovating the building, the partners kept many of the industrial features, including much of the steel, which pays homage to its roots.The venue opened with five sold-out concerts by the local group LCD Soundsystem.5 Since then, the venue has hosted local and nationally known artists playing a variety of music styles.1Sources:<ol>
<li><a href="https://www.timeout.com/newyork/blog/everything-you-need-to-know-about-new-venue-brooklyn-steel-021617" target="_blank">Everything you need to know about new venue Brooklyn Steel - TimeOut New York</a></li>
<li><a href="https://www.thebrooklynmonarch.com/about-4-1" target="_blank">The Brooklyn Monarch - The Brooklyn Monarch</a></li>
<li><a href="https://directory.bizbash.com/venue/avant-gardner/" target="_blank">Avant Gardner - BizBash</a></li>
<li><a href="https://www.knockdown.center/about" target="_blank">Knockdown Center - Knockdown Center</a></li>
<li><a href="https://www.amny.com/entertainment/brooklyn-steel-east-williamsburg-s-new-music-venue-opens-with-locals-lcd-soundsystem-1-13366355/" target="_blank">Brooklyn Steel, East Williamsburg&rsquo;s new music venue, opens with locals LCD Soundsystem</a></li>
<li><a href="https://aegworldwide.com/divisions/music/brooklyn-steel" target="_blank">Brooklyn Steel - AEG Worldwide</a></li>
<li><a href="https://www.thegroovement.co/venue/brooklyn-steel" target="_blank">Brooklyn Steel - The Groovement</a></li>
</ol>

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United Way’s COVID-19 Relief Efforts 

Help those in need by donating your purchase to charity. By choosing to donate your purchase (instead of using the tickets or receiving a refund), the amount you paid for your tickets (less the processing fee of 3% of the purchase price) will be donated directly to the charity. 

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SUGAR

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