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Ask Ludacris his career plan and the high-energy artist with the soft-spoken demeanor wastes no time in setting you straight. "I'm in the game to change music. I think that's what every artist should be in it for. I'm here to change the world or as Tupac said, spark the brain that changes the world. Set myself part. Be me."
One listen to the bumpin' and bass blasted The Red Light District and it's pretty apparent that this multi platinum artist has not only set a goal but also nailed it. Of course what else would you expect from this Dirty South ambassador? Since he first exploded in TK Ludacris has emerged not only as a chart topper and hit maker (his Def Jam South cds Back For The First Time, Word of Mouf and Chicken N Beer have sold over 10 million copies) but also an influential label head, in demand cameo king and up and coming actor. A mere 4 short years in the game, Ludacris has proven that he has the tenacity and talent to push hip-hop music, and himself to new heights. O' Reilly be damned. On The Red Light District Luda is taking no shorts and pulling no punches, lacing us with his buckwildin' bombast.
Ludacris's achievements extend beyond the confines of his own albums. As a pivotal member, both behind the mic and behind the scenes of the posse/label Disturbing Tha Peace, Luda has brought his expertise and enthusiasm to a roster of artists that include Bobby V, Sharifa, I-20, Shawnna, Fate, Norfclk, and Playaz Circle. Along with his hands on participation in DTP, Ludacris oversees The Ludacris Foundation, a non-profit organization he created 3 years ago. The Ludacris Foundation mission is to help young people achieve their dreams through the encouragement of "Principles of Success.", and to show young people in America they are the builders of their future. The Foundation reaches those goals by incorporating music and the arts to connect with young people by listening to their views, issues, and challenges. Giving back is something of utmost importance to Ludacris, who back in his days as a popular DJ on Atlanta's Hot 97, often participated in community service outreach. " I really enjoy working with people. I am one of those people who love helping people help themselves."
Along with his commitment to doing for others Ludacris has been making inroads in other arenas. After generating positive reviews for his role in 2 Fast, 2 Furious Ludacris will be coming to a theater near you with roles in two highly anticipated films, Hustle and Flow, produced by John Singleton and Crash, starring Don Cheadle. Acting is something Ludacris takes very seriously; so much so that for his cinematic endeavors Luda is billed under his real name, Chris Bridges.
Actor. Philanthropist. Label executive. Rapper. Star. It seems that everything that Ludacris takes on he conquers and in the process of doing so, brings his unique persona and approach to an even wider fan base. With The Red Light District Ludacris gears up to do battle again: armed with wit, wildness, lyrical dexterity, heart, raunch and a sense of who he is and what he can be. Ask Ludacris his philosophy and he breaks it down. "l always tell people that longevity is the most important thing to me, so with that being said I've never looked back. I'm always looking forward. I know that when it comes to hip hop I'm one of the chosen few and I'm very happy with that success but a s far as where I'm going I have no limitations. Even though this is my fourth album I'm just getting started".