Health & Safety Features
HONNE’s lyrics have a habit of being eerily prophetic. Back in 2018, they released the single ‘Shrink’, on which they sang: “You'd better book me a shrink for 2020, ‘cause by that time I'm gonna be crazy.” Then, in January of 2020 itself, the London-based duo decamped to Los Angeles to start work on new music. The first song they landed on was called ‘What Would You Do?’, with its refrain asking a question that was – they thought – entirely hypothetical: “Let’s just say the world ended a week from now, what would you do?”
When, in many ways, the world did indeed end just a few short weeks after Andy Clutterbuck and James Hatcher penned the song, the duo paused work on a number of these new songs to create their first ever mixtape. ‘No Song Without You’, released last July and featuring its smash hit title track, saw the band slow down – like all of us had to – and appreciate life. Influenced by acoustic instruments and classic song structure, the mixtape saw the band taking things away from the production-based creation of their first two albums, 2016 debut ‘Warm On A Cold Night’ and 2018 follow-up ‘Love Me / Love Me Not’.
When the mixtape was finished early in the pandemic, though, these songs from early 2020 lingered, as did the now-pertinent message at the heart of ‘What Would You Do?’, a statement that became the title of the duo’s third album. At the core of every HONNE album to date is a song that sums up its lyrical and musical intentions, and the pair pinpoint ‘What Would You Do?’ as that blueprint for album three.
The track – a smooth, summery bop – belies its doomsday title and hints that the best way to spend your final week on earth isn’t to cry at the impending end, but go out with a bang. “Tell somebody you love them before it’s too late,” US singer-songwriter Pink Sweat$ sings on the track before it explodes into a euphoric chorus, and the single sets the tone for an album that sees HONNE letting their guard down, smashing past arbitrary barriers of genre and collaborating with stars both established and upcoming. While bringing together sounds from all of their three albums so far, ‘LET'S JUST SAY THE WORLD ENDED A WEEK FROM NOW, WHAT WOULD YOU DO?’ also sees them pushing relentlessly forwards and shooting for pop gold.
“I love pop music, but sometimes I worry whether we should call ourselves pop,” Andy says, wondering if the word “puts some people off”. “But the songs for the album were approaching that sort of world, and I just succumbed to it.”
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