Name: SUGAR
Start: 2026-10-23T20:00:00-04:00
Location: The Eastern

SUGAR

J. Robbins

SUGAR has partnered with PLUS1 so that $2 per ticket goes to support The Trevor Project, and their work providing crisis intervention and suicide prevention services for LGBTQ+ youth. TheTrevorProject.org
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High Road Touring

Zero Mile Presents

<a href="/artists/1121397/sugar-tickets">SUGAR</a>

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The Eastern

<?xml encoding="UTF-8">Heading to The Eastern? Staying on top of the venue's key security and event policies will keep your visit stress-free and seamless:<ul>
<li>Bags:&nbsp;Please refer to the <a href="https://www.easternatl.com/the-venue/" target="_blank">venue's policy page</a> for the most up-to-date bag policy information.</li>
<li>Re-Entry &amp; Smoking: The Eastern tickets don't allow re-entry. Smoking of any kind is not permitted inside, but you can head to the rooftop for a designated smoking area.</li>
<li>Payment Options: The box office and most vendors are cashless but accept Visa, MasterCard, American Express, Discover, and Apple Pay.</li>
<li>Prohibited Items: No outside food and beverage, weapons, animals (except for certified service animals), or items like signs for the artist, glow sticks, or dance props.</li>
<li>Age Restrictions: Check the policies for your specific event. While The Eastern is an all-ages venue, many events and shows are open only to those older than 21.</li>
</ul>Always check the <a href="https://www.easternatl.com/the-venue/" target="_blank">The Eastern&rsquo;s official policies page</a> before your event for the most up-to-date information.

<?xml encoding="UTF-8">Reynoldstown, the neighborhood surrounding The Eastern, is a vibrant blend of history and modern culture. Originally established by freed slaves after the Civil War, it has evolved into a dynamic community known for its artistic spirit and walkability.1<ul>
<li><a href="https://www.axs.com/venues/101574/the-tabernacle-atlanta-tickets" target="_blank">The Tabernacle</a>: With room for more than 2,000 guests, this venue has evolved from a historic church built in the early 1900s to a state-of-the-art music venue.2</li>
<li><a href="https://www.axs.com/venues/101172/state-farm-arena-atlanta-tickets" target="_blank">State Farm Arena</a>: Home to the NBA&rsquo;s Atlanta Hawks and top-tier concerts, comedy shows, and family events, seating around 17,000.3 </li>
<li><a href="https://www.axs.com/venues/124883/terminal-west-atlanta-tickets" target="_blank">Terminal West</a>: This mid-sized venue, housed in a historic foundry, is known for its eclectic lineup of indie, electronic, and jam bands, with a capacity of about 625.4</li>
</ul>

<?xml encoding="UTF-8">The Eastern is at the heart of Reynoldstown, a convenient 10-minute drive from downtown Atlanta. This makes The Eastern easy to reach by car, bike, or public transit, with ridesharing options and numerous nearby parking options.Public Transportation: Metropolitan Atlanta Rapid Transit Authority (MARTA) offers relatively direct bus transit to The Eastern, including Route 21 and Route 107 from downtown Atlanta. The Eastern also offers a designated rideshare drop-off point at <a href="https://www.google.com/maps/place/777+Memorial+Dr+SE,+Atlanta,+GA+30316/data=!4m2!3m1!1s0x88f503fb4bf1e755:0x2e448074e1fe8f6?sa=X&amp;ved=1t:242&amp;ictx=111" target="_blank">777 Memorial Dr SE, Atlanta, GA 30316</a>, right in front of the main lower-level doors.Driving: There are two gated parking decks in The Dairies complex adjacent to the venue. If you're attending an event and using these lots, pre-pay ahead of time to avoid line-ups. For directions, view The Eastern on Google Maps.<ul>
<li><a href="https://maps.app.goo.gl/CDUjYRmNa8zwPBDGA" target="_blank">The Dairies at 777 Memorial Dr SE</a></li>
<li><a href="https://maps.app.goo.gl/M4a5pZ23JMU92SrV6" target="_blank">Mariposa Lofts at 834 Inman Vlg Pkwy NE #97</a></li>
</ul>

<?xml encoding="UTF-8">The Eastern features a full-service rooftop restaurant open during all shows, serving a diverse menu with options like jalapeno cheese arepas and buttermilk fried chicken.Guests can also enjoy a variety of beverages including beer, wine, and cocktails at the main restaurant and at bars throughout the venue. These include a rooftop area with sweeping city views.

<?xml encoding="UTF-8">The Eastern opened in 2021, with a headline performance by Atlanta hip-hop legend Big Boi.5 Situated in the historic Reynoldstown neighborhood within the Atlanta Dairies complex, this 38,000-square-foot venue was thoughtfully designed by Perkins&amp;Will to blend modern architecture with the area's industrial heritage.6The multi-tiered layout and rooftop performance space offer unique sightlines and acoustics, enhancing the live music experience. The Eastern has hosted a diverse array of artists, including Thundercat, Khruangbin, and Billy Strings.Sources:<ol>
<li><a href="https://www.reynoldstown.net/history" target="_blank">Reynoldstown History - Welcome to Reynoldstown</a></li>
<li><a href="https://discoveratlanta.com/partner/tabernacle/" target="_blank">Tabernacle - Discover Atlanta</a></li>
<li><a href="https://www.statefarmarena.com/news/detail/state-farm-arena-named-best-venue-by-front-office-sports" target="_blank">STATE FARM ARENA NAMED BEST VENUE BY &lsquo;FRONT OFFICE SPORTS&rsquo; - State Farm Arena</a></li>
<li><a href="https://terminalwestatl.com/the-venue/" target="_blank">The Venue - Terminal West Atlanta</a></li>
<li><a href="https://www.ajc.com/life/music-blog/new-atlanta-concert-venue-the-eastern-opens-in-september-with-big-boi/4DC3MWHLQJGADKHIHEL6LPOL4Y/" target="_blank">New Atlanta concert venue, The Eastern, opens in September with Big Boi - The Atlanta Journal Constitution</a></li>
<li><a href="https://perkinswill.com/project/the-eastern-at-atlanta-dairies/" target="_blank">The Eastern at Atlanta Diaries - Perkins &amp; Will</a></li>
<li><a href="https://www.easternatl.com/the-venue/" target="_blank">The Venue - Eastern ATL</a></li>
</ol>

<?xml encoding="UTF-8">The Eastern is a state-of-the-art, purpose-built venue located in Atlanta&rsquo;s Reynoldstown neighborhood. It&rsquo;s known for its cutting-edge sound, multi-level design, and intimate (yet electric) atmosphere with both indoor and rooftop stages.Operated by Zero Mile Presents, The Eastern regularly hosts top-tier concerts, comedy shows, and private events. Since opening, it has welcomed acts like <a href="https://www.axs.com/artists/1104020/billie-eilish-tickets" target="_blank">Billie Eilish</a>, <a href="https://www.axs.com/artists/121152/jack-white-tickets" target="_blank">Jack White</a>, and <a href="https://www.axs.com/artists/210551/thundercat-tickets" target="_blank">Thundercat</a>, solidifying its status as a premier performance space.Grab The Eastern tickets at <a href="http://axs.com" target="_blank">AXS</a> to catch live music, comedy, championship sports, and more.

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Help those in need by donating your purchase to charity. By choosing to donate your purchase (instead of using the tickets or receiving a refund), the amount you paid for your tickets (less the processing fee of 3% of the purchase price) will be donated directly to the charity. 

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<div>Please note that your tickets will be cancelled and you’ll no longer be able to use or manage them.</div><div class="h-margin-top">This cannot be undone.</div>

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