bbno$

bbno$ is a Canadian rapper known for his inventive beats and quirky lyrics. Even his stage name is a unique phonetic choice, pronounced “baby no money.” To ensure fans would never forget, he named his 2025 world tour, “It’s Pronounced Baby No Money.”

The trailblazing artist behind hits like edamame and it boy blends hip-hop with house music. He also infuses lighthearted whimsy and humor into his lyrics, subverting conventional hip-hop machismo.¹

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bbno$ was born Alexander Leon Gumuchian in Vancouver, British Columbia. His journey to fame was as unconventional as his musical style. Foregoing the traditional record label, he focused on building a social media following and releasing his recordings on Soundcloud.

His 2019 single Lalala was bbno$’s first major success, amassing over 1 billion streams. Within a few years, he was headlining shows on a world tour. He also created his own clothing line, Funjob.¹

Soon after gaining worldwide fame for his music, bbno$ started earning award nominations. Some of his accolades include:

• Juno Awards - Fan Choice Award, Breakthrough Artist of the Year (2020): bbno$ earned his first Juno nominations in two categories as an independent artist.²
• Juno Awards - Fan Choice Award (2025): In 2025, bbno$ won the Juno Fan Choice Award and even performed at the award show.³
• Hollywood Music In Media Awards - Song/Score - Commercial Advertisement, Song/Score - Mobile Video Game (2025): bbno$ was nominated in two categories for his track in my zone, which appeared in the video game Valorant.⁴

bbno$ has achieved international success both as a solo artist and as a collaborator with other hip-hop musicians. His best-known works include:

• Lalala (2019): Featuring Y2K, bbno$’s breakout single redefined the idea of a viral music marketing campaign, making use of his affiliation with social media meme pages to create buzz.⁵
• edamame (2021): Featuring Rich Brian, this single charted in the US, Canada, and several other countries, and went multi-platinum.^6,7
• bbno$ (2025): The rapper supported his first self-titled album with a world tour and six single releases.⁶

Known not to take himself too seriously, bbno$ delivers energetic live performances. His shows are interactive, engaging fans in the audience. He also embraces “nerd culture,” incorporating cosplay, collaborators, and pop culture into his concerts. bbno$ tours globally, in venues seating thousands of attendees.⁸

Find bbno$ tickets at AXS to see the rapper live.

Sources:

1. Vancouver Musician bbno$ Is Full of Gratitude and Excitement as His Star Rises - MONTECHRISTO Magazine
2. Junos 2020: the complete list of winners - CBC
3. The 2025 JUNO Award Winners - The Juno Awards
4. 2025 HMMA Nominations - Hollywood Music In Media Awards
5. Y2K and bbno$ - Genius
6. bbno$ Releases His Self-Titled Ninth Studio Album - Rolling Stone
7. bbno$ Chart History - Billboard
8. bbno$ Delivers an Unforgettable Night of Energy and Fun at Live Music Hall - Post Concert Depression