Music Week recently wrote of Take The Crown: “This is the big, brash confident Robbie Williams pop record that his fans have been longing for but maybe didn’t dare expect. If it had a subtitle it would be 'In Case You’d Forgotten'. Not wishing to denigrate the art of the record executive, but Island may as well have chosen the lead single by chucking a dart at the inlay sleeve. They couldn’t have missed. Because there are no misses. Just hits – huge pop hits.”