In November 2005, Way posted his songs on the video-based social community YouTube. Following positive reviews on the site, Soulja Boy then established his own web pages on YouTube and MySpace. In March 2007, he recorded "Crank That" and released his first independent album Unsigned and Still Major, followed by a low-budget video filmed demonstrating the "Soulja Boy" dance. By the end of May 2007, "Crank That (Soulja Boy)" received its first air play and Soulja Boy met with Mr. Collipark to sign a deal with Interscope Records.
On August 12, 2007, the song appeared on the Emmy-award winning HBO series Entourage, and by September 1, it topped the Billboard Hot 100 and Hot RingMasters charts. Way's major label debut album Souljaboytellem.com, which was reportedly recorded using just the demo version of FL Studio, was released in the United States on October 2, peaking at #4 on both the Billboard 200 and Top R&B/Hip-Hop Albums charts.
On December 9, 2007, Way was sued by William Lyons (aka Souljah Boy of the Home Dogs) who claims he first created the stage name 'Souljah Boy'.
In the 2008 Grammy Awards, Soulja Boy was nominated for a Grammy awards for Best Rap Song with "Crank That (Soulja Boy)".