George Clanton is a multidiscipline artist best known as the founder of 100% Electronica. A musician in his own right, Clanton's name has been synonymous with the popular cult genre, Vaporwave from as early as 2012. In 2015, George dropped his aliases (ESPRIT 空想, Mirror Kisses) and released 100% Electronica under his real name, which was named one of the top 10 albums of 2015 by Gorilla Vs Bear. On his 2018 album Slide, Pitchfork said he “is exactly the kind of artist chillwave could have used a decade ago” with comparisons to Ariel Pink and John Maus while The Needle Drop’s Anthony Fantano deemed his music “orgasmic.” Alongside his personal discography, now spanning 7 full length albums, Clanton formed the 100% Electronica record label and fashion line, who’s roster boasts a long list of high profile vaporwave artists including Small Black, Negative Gemini and Windows96.
In 2019, George launched 100% ElectroniCON - the first-ever vaporwave music festival with a mission to bring together the many fans and artists associated with the internet subculture. The festival sold out in under 30 minutes and was highly regarded by Stereogum and FADER.
In July 2020, George and 311 front-man Nick Hexum released their long-anticipated self-titled LP via 100% Electronica. After a string of singles that garnered nods of approval from Anthony Fantano to The FADER to Stereogum, the duo has successfully melded Hexum’s sonic nostalgia with Clanton’s futuristic sounds for his first official entry into the Billboard Top 100. On August 29, 2020, The duo made their debut television performance on Adult Swim's Fishcenter Live.
2020 has also seen the creation of a new live video podcast from 100% Electronica. With George as host every week, “THE BIG STREAM” has featured guests from indie music and culture (Dorian Electra, Cherry Glazerr, Ariel Pink, and more) while fundraising thousands for various social justice charities.
With his latest venture, Virtual Utopia, Clanton created a first-of-its-kind VR experience that marries online concerts with stunning panoramic 3D visuals. While the first two installments (beginning April 4th 2020) were performed and animated entirely by 100% Electronica artists, Virtual Utopia now seeks to become a discovery platform for indie musicians and animators in general. Through partnership with Red Bull, Virtual Utopia offers micro-grants and tutorials for those wishing to teach themselves how to make VR music videos.