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JOY OLADOKUN was 10 years old when she saw a video of Tracy Chapman singing and playing guitar, inspiring her to do the same. "Seeing a black woman playing folk music and owning it brought something to life in me,” Joy told Ladygunn magazine.
After writing and recording “No Turning Back” in her bathroom in 2017, Joy registered the song for a sync website in an effort to try and make some money to cover living expenses. Questioning the sustainability of a career as a singer-songwriter, Joy took a trip home to contemplate moving on from music.
While shopping in Wal-Mart with her dad, she received a call that Russell Wilson and Ciara had used “No Turning Back” in their baby announcement video, ultimately leading her to be discovered and signed to a publishing deal with Prescription Songs. An Arizona native of Nigerian descent, Joy combines the sounds of roots rock and folk songwriting with a pop voice.
Currently living in Nashville, Joy describes her artist project as an "internal struggle between loving Stevie Nicks and Aretha Franklin."