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Since first bursting onto the scene in 2016, BLACKPINK redefined the possibilities of K-pop, transcending all categorization and ascending to global stardom. With their unstoppably catchy single “Ddu-Du Ddu-Du,” the South Korean quartet shattered the record for the highest-charting Billboard Hot 100 debut by an all-female K-pop act, while its head-turning video surpassed 10 million views in just six hours and amassed 36.2 million views in one day. 

Discovered by YG Entertainment BLACKPINK is comprised of JISOO, JENNIE, LISA, and ROSÉ—four immensely charismatic vocalists, dancers, and burgeoning fashion icons.  Released in 2016 their debut “Square One” quickly proved their crossover power. “Square Up” was released in June 2018 release and shot to #40 on the Billboard 200 and #1 on the Billboard World Albums chart.

Several months after “Square Up” hit the charts, YG Entertainment and Interscope Records announced a global ex-Asia partnership fo BLACKPINK, paving the way for the group’s international breakthrough.

Their fast-growing following now includes 17 million YouTube subscribers, 15 million Instagram followers, and 14 million monthly listeners on Spotify.


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