Inspired by his mom's love of hip-hop, André 3000, Missy Elliott, Drake, and more icons, the Generation Now/Atlantic Records artist's journey through hip-hop feels as if it has several start points. Growing his profile as prolific, Jack Harlow has released a project each year since 2015: 2015's Handsome Harlow EP, 2016's 18, 2017's Gazebo, 2018's Loose, 2019's Confetti, and 2020's Thats What They All Say with features from Lil Baby, Big Sean, Lil Wayne, DaBaby, Adam Levine, and Chris Brown. On each of these projects, Harlow displayed his range as a rapper, going from certified bangers to witty pop hits, to songs so bare, they felt timeless upon the first play. Beneath the veneer of a good time, Jack Harlow remains a wise thinker.
Jack Harlow's consistent streak of releases has led to accolades, which include a multiple MTV, BET, and Grammy nominations while also receiving recognition from a wide-array of acclaimed publications including Rolling Stone, New York Times, NPR, XXL, Billboard, GQ and more. Forbes stated that Harlow's ..".determination paid off," adding that he is ..".poised for hip-hop nobility," while FADER declared him "a maverick rapper destined for legendary status."
This brings us back to "WHATS POPPIN." A star with a heart of gold, Harlow performed the bouncy yet hard-hitting song during his national television debut on The Tonight Show Starring Jimmy Fallon, NPR's Tiny Desk, and the legendary Saturday Night Live. In 2021, however, Jack Harlow will deliver "WHATS POPPIN" and his other hits on a stage to live fans for the first time ever. If 2020 catapulted him into stardom, then 2021 will cement him in hip-hop's upper echelon.