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Joyner Lucas first captured national attention with the complex verbal gymnastics of 2014’s “Backwords,” followed in 2015 by his debut mixtape, “ALONG CAME JOYNER” and its extraordinary breakthrough single, “Ross Capicchioni.” The track – and its provocative companion visual – chronicles the true story of a Detroit gang shooting, told from the perspectives of both the teenage victim and the shooter himself. “Ross Capicchioni” drew widespread acclaim in throughout the hip-hop universe, with the legendary Busta Rhymes declaring himself so “amazed…I can’t even put it into words.” The epic video proved a viral sensation, with over 5.3 million streams at YouTube alone.
Lucas continued to make his bones with a memorable spot on the 2015 BET Hip-Hop Awards Cypher, collaborations alongside such like-minded artists as Jarren Benton, Locksmith, TechN9ne, and Logic, as well as a pair of remarkably strong singles, “Happy Birthday” and “I’m Sorry,” both of which saw him displaying astonishing lyrical skills and a striking social consciousness. “I’m Sorry” – included on “508-507-2209” – has proven Lucas’ biggest viral success thus far, now approaching 17 million individual views at YouTube alone. Today he continues to garner national attention, but this time it’s with his newest phenomenon, “I’m Not Racist” – in which highlights the brutal conversation on racism that no one wants to have. Within a week of its release the video has already been viewed over 9 million times & has received much praise from the likes of CNN, XXL, Complex, Huffington Post and more.