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In 2017, the trio of brothers who make up pop-rock trio HANSON celebrated 25 years of playing music together, selling millions of albums, receiving multiple Grammy nominations, and reaching fans from Tulsa to Tokyo,.
To celebrate the landmark 25th year, HANSON launched the “Middle Of Everywhere 25th Anniversary World Tour,” alongside a new greatest hits collection of the same name, which included single “I Was Born,” highlighted the undeniable staying power of the band with sold-out concerts in Europe, North America, Latin America, Australia and New Zealand, and released a widely praised second holiday album “Finally It’s Christmas”. The year’s projects set the course for the next chapter, marked by a continued focus on their music, and dedication to their fan community.
In 2018, the band embarked on their most ambitious musical project to date, the “String Theory” symphonic tour and album. “String Theory” brought together a fusion of song craftsmanship and symphonic majesty, framing the trio’s music with a live orchestra, arranged with Academy award winner David Campbell. The landmark album was released alongside the world tour which saw the band performing alongside some of the world’s most accomplished symphonies, and to sold-out crowds around the globe, from Sydney Opera House, to London’s Royal Festival Hall, and Schermerhorn Symphony Center in Nashville.
Today the band of brothers is building on their history as they set the course for their 7th studio album and world tour in 2020, starting with the 2019 Wintry Mix Tour, which will feature a first listen to new music from the upcoming studio release, alongside holiday and fan favorites, in select cities across North America.
Founded in 1992 at ages 11, nine and six, brothers Isaac, Taylor and Zac spent their first five years building a fanbase as an independent band in Tulsa, OK, performing both classic rock ‘n’ roll and soul music and their own original material, to form their own unique blend of harmony-driven, soulful pop-rock. This unlikely focus was forged by an early introduction to music from the 1950’s and early 60’s, with the young brothers citing influences from Aretha Franklin to Otis Redding, The Beatles, Elvis, Little Richard and Chuck Berry. These influences formed the bedrock of their musical inspiration, helping to forge their signature sound which incorporated strong melodies and song craft, as well as reverence for their musical forefathers.
After five years and two independent albums, HANSON released their major label debut in 1997, and saw a meteoric rise with the international smash single “Mmmbop” from the album Middle Of Nowhere, which garnered multiple Grammy nominations and five consecutive top 40 singles, including “Where’s The Love,” “I Will Come To You” and “Weird”. Continuing the momentum with their critically acclaimed sophomore release This Time Around, more hit singles and extensive touring deepened the band’s connection with their fans, and helped to cement their place as one of the world’s leading artists.
After a record label merger nearly derailed the release of their second album, in 2003 HANSON decided to found their own independent 3CG Records. The decision to form the label was ahead of its time with few high level mainstream artists choosing to self release, but with the new label the band was able to establish stability in a very turbulent music business, starting a new era for themselves. Their first independent release, Underneath in 2004, was a #1 Billboard Independent Album, and helped establish HANSON as one of the most successful independent bands to date. Since then HANSON has released 3 more studio albums, The Walk, Shout It Out, and ANTHEM, as well as an ongoing stream of special products and live albums through their label, and toured the world, continuing to focus on cultivating a vibrant global fanbase. The group has sold over 16 million albums to date.
In 2007, they launched a grassroots campaign to help combat poverty and provide HIV/AIDS relief in Africa (TakeTheWalk.net), hosting one-mile barefoot walks with thousands of individuals committed to the cause. In 2013, the group diversified its brand with the founding of their Hanson Brothers Beer Company, and in 2014 established The Hop Jam Beer and Music Festival, based in their hometown of Tulsa, OK, which brings artists and brewers from all over the world to one of the country’s leading Craft Beer and Music Festivals with 40,000 in attendance.
HANSON has never been driven by trends or fame, but instead is fueled by the personal drive to create great art, inspire connection and cultivate community. Those qualities are at the root of the band’s longevity and lasting connection with fans.