Ellie Goulding brought her newest single "On My Mind" to the stage of NBC's singing competition "The Voice" for its semifinal round, but her performance was different from the usual promotional appearance. You can use the media player included with this article to check out Goulding's "Voice" rendition, which had a bit of a science fiction element to it.
The 28-year-old singer appeared on the Universal Studios Hollywood stage inside a sphere of LED lights, with additional lighting effects playing throughout her performance. While a fog machine covered the area, Goulding maneuvered through the audience and around several models dressed in silver suits, who remained stationary until they appeared to come alive during the final moments of the song. Even as far as the big productions on "The Voice" go, this was definitely different.
But Goulding has shown a lot of creativity with this latest single. The original music video for the song was shot in Las Vegas and features a vibe that the singer compared to the film "Thelma & Louise," as she and an accomplice plot revenge against Goulding's gangster ex-boyfriend. With robbery, shotguns and horseback riding all making an appearance, it's a quirky video.
Audiences have responded to Goulding's unique approach. "On My Mind" has so far climbed to number 13 on the Billboard Hot 100 singles chart since its release on Sept. 17, and it has also charted in more than a dozen countries internationally with its highest position being number three in Australia. The video also reached number one on the Polish TV Airplay Chart.
Bringing the song to "The Voice" makes sense for Goulding, who had appeared previously as the battle rounds advisor for Team Adam during this spring's season eight. Previously, she had appeared during season five to sing "Burn" with contestants James Wolpert, Matthew Schuler and Will Champlin during the top eight results show. Her songs have also been popular cover choices on the NBC show, such as Lexi Davila singing "Anything Could Happen."
The singer's tour in support of Delirium will kick off in late January. She'll perform 31 shows in Europe, beginning with a Jan. 21 concert in Hamburg, Germany, before moving into North America at the start of April. Canadian and American shows will take Goulding through June, and then she is currently scheduled to finish touring with a one-off show on July 15 in Latvia.
For more on Ellie Goulding, visit her artist page at AXS.