New video out for Bonobo's "No Reason"

New video out for Bonobo's "No Reason"

Bonobo/Instagram

The word “mundane” can sometimes carry bad connotations. But it really shouldn’t. Our day-to-day lives are what make us who we are. And even though everyday life can seem boring, monotonous, or downright unbearable at times, it’s those little details that can make everyday life extraordinary. An innovative new video by director Oscar Hudson set to Bonobo's--with vocals from Nick Murphy (Chet Faker)--newest single “No Reason” tackles the paradox of bursting out of your everyday life while still exiting in it. It’s an esoteric concept but in an excerpt from a press release posted by Billboard, Hudson explained the concept and inspiration behind the video.

“No Reason’ is such an evocative track, and it was clear from the start that our video would need to reflect this potency. Simon/Bonobo mentioned the inspiration behind the new album came from his relationship to landscape and place whilst on tour. Whilst researching these themes, I learnt about the Japanese phenomenon of the Hikikomori- young Japanese people who become so overwhelmed by the pressures of life that they retreat to their bedrooms for years at a time. This felt like a such a fascinating intersection of physical & psychological spaces, and so from this I set out to make a film that through an inventive physical concept tried to link environment directly to psychology. We achieved the film using only in-camera physical effects and we designed an entirely new way of moving our miniature camera to get it to fit through the tiny doorways. Doing this film with CGI would have been a thousand times easier, but for me, it’s physicality & imperfections are what make it different, and I hope better.”

Bonobo will be heading out on the road in 2017 for his "Migration" tour. You can browse AXS for select Bonobo tickets by clicking here. Bonobo also will be teaming up with Nick Murphy for what is sure to be an epic show at Red Rocks Amphitheatre on May 12. Follow this link for Bonobo/Nick Murphy tickets at Red Rocks. You can check out the video for "No Reason" below.