ABBA Arena

Reviewing venue policies in advance can help ensure a smooth and enjoyable visit to the ABBA Arena.

• Re-Entry & Smoking: Re-entry is not permitted. Smoking, including e-cigarettes, is not allowed inside the venue.
• Payment Options: The arena is cashless. Guests can pay using credit and debit cards or mobile payment methods.
• Prohibited Items: Outside food and beverages, large bags, professional cameras, recording equipment, drones, banners, and any other items that may disrupt the experience are not allowed. Refer to the policy page for a complete list of prohibited items.
• Age Restrictions: Most performances are suitable for ages 6 and up. An adult must accompany children under 16. Refer to the event listings for the most current guidance.

For the most up-to-date guidance and information on regulations (including bag policies), check the official ABBA Arena policy page.

Set within the revitalised Stratford district of London, the area surrounding the ABBA Arena blends modern development with cultural landmarks, green spaces, and easy access to the city’s wider entertainment scene. From nearby arenas to historic concert halls, there’s no shortage of venues to explore across London.

• The O2: Located on the Greenwich Peninsula, this large-capacity venue hosts major international tours, sporting events, and entertainment experiences, with space for up to 20,000 guests.¹
• Royal Albert Hall: One of the city’s most iconic performance spaces, this historic hall is known for its distinctive architecture and diverse programming, from classical concerts to contemporary live shows.²
• Wembley Stadium: A landmark of British sport and live entertainment, the Wembley Stadium hosts major football matches, large-scale concerts, and international events, with a capacity of around 90,000.³

The ABBA Arena is located at Queen Elizabeth Olympic Park in Stratford, an area well-connected by public transport and supported by nearby parking facilities. While on-site parking is limited, several public options are available within walking distance.

Public Transportation: The venue is reached via Pudding Mill Lane (Docklands Light Railway) or Stratford Station, served by the London Underground (Central and Jubilee lines) and National Rail Services. Several bus routes (25, 276, 425, D8) also have stops within walking distance from the arena.⁶

Driving: Those arriving by car can navigate to ABBA Arena at 1 Pudding Mill Lane, London E15 2RU, United Kingdom. Use of public transport is highly recommended, as there is no on-site parking at ABBA Arena. Nearby off-site parking options include:

• Stratford Multi-Storey Car Park: Service Rte No 1, London E15 1XE
• Westfield Car Park C: 473 Montfichet Rd, London E15 1AZ

At the ABBA Arena, food and drink are designed to complement the immersive concert experience without distracting from it. Arrive early for dinner before your show, or grab a post-concert pizza from the food pod afterwards. Guests can expect a selection of classic concessions, light meals, and beverages. Alcohol, including beer, wine, and cocktails, is available for purchase at bars located throughout the concourse.

The ABBA Arena opened in 2022 as a purpose-built venue for ABBA Voyage, a long-term concert residency featuring digital “ABBAtars” of ABBA's members. Designed by entertainment architecture specialists Stufish, the arena was constructed to support advanced motion capture, projection, and sound technologies, making it one of the most technically sophisticated performance spaces of its kind.⁴

The project reunited the original band members Agnetha, Björn, Benny, and Anni-Frid, who collaborated on both the digital performances and new music. Since its debut, the arena has been closely associated with this innovative production, marking a new chapter in the evolution of live entertainment through immersive design and virtual performance.