What is "The Reason Why" some bands survive and thrive? It is not likely one thing, but many. In the case of Little Big Town, the reasons are plenty. They have sold over 1.5 million records and garnered 3 Grammy nominations, including The Road to Here's nomination for album of the year. CMA and ACM nominations have arrived in abundance. Critical acclaim and end of year "best" lists have been copious. But this is a band with a history. A band that has always put music first and that is the biggest reason of all. The music is the reason for the accolades. The music is the reason they survived three record label changes and personal tragedy. The music is the reason that the band has collaborated with a wide range of other respected artists from multiple genres. The music is the reason four people with families, leave home to work and travel tirelessly. It is with this clarity of vision and purpose that the band entered the studio to record their fourth album, confidently titled The Reason Why.