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Ella Smoker, aka gglum, is an 19 year old singer/songwriter/producer from Croydon, London. In early 2020 during her final year at school gglum self-released her debut single ‘Why Don’t I Care?’, which she wrote and produced herself. With zero promotion and no online presence, the track quickly amassed over 150k streams.
After showing her stripped back dreamy bedroom pop sensibilities on ‘Why Don’t I Care?’, gglum continued to develop her sound alongside by creating a string of singles that explored a more underground R&B sound with gglum’s hypnotically smooth voice the main constant.
gglum’s admiration for artist’s like girl in red, Clairo, Deb Never, Biig Piig is clear in her music, so much so she recently released a blissful, folk-esque cover version of girl in red’s ‘i wanna be your girlfriend’, which has become a favourite amongst her fans. Now she is in the midst of writing her second EP, whilst those touch points remain, gglum draws inspiration from the likes of Radiohead, My Bloody Valentine and Grouper.
gglum is sonically in a period of growth as she continues to explore what is possible outside the confines of her bedroom, however it’s her honest, relatable lyrics and distinct layered harmonies that are ever present.
The young singer/songwriter is set to release the first single from what will be her debut EP this summer as 2021 is looking to be a breakout year for gglum.