The Pet Shop Boys are back with “The Pop Kids,” a nostalgic tune about clubbing in London in the early '90s. The track has already caught on, returning the duo to the U.S. dance charts for the first time in three years.
“The Pop Kids” is constructed around thumping synths reminiscent of the ones from that time period that might have shown up in a CeCe Peniston or Robin S song. Vocalist Neil Tennant sings, “Remember those days, the early '90s / We both applied for places at the same university / Ended up in London where we needed to be / To follow our obsession with the music scene.”
The chorus adds a layer of disco sheen to the beats with a spirited piano hook as Tennant sings, “They called us the pop kids / Cause we loved the pop hits / And quoted the best bits / So we were the pop kids.”
Tennant and bandmate Chris Lowe last charted with three singles from their 2013 release Electric. “The Pop Kids” will appear on their upcoming album Super, which was produced by Stuart Price, whose resume includes Electric as well as Madonna's Confessions on a Dance Floor and the Killers' Day & Age. In a press release, the group commented, “It was fantastic to be back in the studio with Stuart Price, continuing from where we left off with Electric, and we’re thrilled with the results.”
“The Pop Kids” was the fourth-most added song to club playlists over the past week and entered the Dance Club Songs chart at No. 28. The song will be part of The Pop Kids The Remixes package, which arrives March 18 and features remixes of the track by PSB and MK. The digital single for “The Pop Kids” also comes with additional tracks, including one called “The Pop Kids (The Full Story)” which contains an additional verse written from a present-day perspective.
One of the most successful dance acts of the past three decades, the Pet Shop Boys rose to fame with a string of dance-pop tunes in the '80s, including the No. 1 hit “West End Girls,” “What Have I Done to Deserve This,” “It's a Sin,” and a stirring dance remake of the famous Elvis Presley hit “Always On My Mind.”
The Brit Award winners have released 13 proper albums and scored 40 hits on the U.S. dance charts over the years. In July they will perform a sold-out four-night stand at the Royal Opera House in London.