This coming Saturday, April 22, things are set to get downright colorful as the Life in Color "paint party" tour invades both the East and West coasts. On the East Coast, EDM fans will have a chance to see Life in Color - Philadelphia with Jauz, Seven Lions, Herobust and Solano at the Festival Pier (at Penns Landing). On the West Coast, fans will have an opportunity to see Life in Color - San Diego with Cash Cash, A-Trak and Rusko at the Valley View Casino Center. Tickets are still available for both East and West coast shows, just follow the respective links above.
Life in Color's "paint party tours" had humble beginnings on the campus of Florida State University when four college friends got together and decided it was time to start a new kind of house party. What kind, exactly? One where great EDM was mixed with a great amount of paint...paint on the walls, on the ground, on the crowd, on each other. Paint everywhere. And it's great; one of the top experiences every festival-loving raver should have.
Eric Fuller, the LIC Chief Operating Officer, fondly remembers those early beginnings of LIC back in 2006. "A journey it has been!" he said as AXS sat down with him for this interview. "We've gone from a small, Florida-based event to an internationally recognized brand."
"We went to college campuses around the U.S. and sold out shows in minutes. In places like Columbia, MO or Tucson, AZ. Who was doing EDM shows of that scale in places like that? I remember when we started launching shows, hip-hop was still the thing and everyone referred to EDM as techno. Life In Color was the medium that helped bridge that gap and introduce dance music across the U.S. Hopefully we will continue to do that as we continue this journey."
The journey has indeed been one that is full. From house parties to renting out clubs to now an international tour, the paint party has grown, evolved and dazzled fans for more than 10 years. With its mix of music and paint, whether it be on the walls or on the people, this party tour has served as a bridge for people of all ages, as well as continents. Reflecting on this growth has taught Fuller quite a bit about life, love and how the world is ultimately connected through its love of music and art.
"I spent some time traveling and living abroad in and after college, so I've always felt this strong appreciation for traveling. It most definitely opens your eyes and brings a new perspective to life. Bringing the LIC experience around the world has been equally gratifying. I always say the paint is an incredible medium that brings people together. So whether it's Miami, Florida or Istanbul, Turkey - the experience is equally as gratifying for the fans and for us as a company. I think it's really cool that people all over the world have shared the same experience. So someone in Bogota, Colombia now has a connection to someone in say, San Diego, CA. The smiles and energy are always the same."
Life in Color's paint party tours surely brings the energy and smiles to everyone who experiences them. The beauty of living life in color, whether it be on you or around you, is one to be seen and felt. If you want to be part of the journey, check out the paint party tour this coming Saturday. Whether you're on the East or West coasts, there's surely a tour in your area.
Check out last year's party tour in Philadelphia above, and San Diego's below: