Some artists define a genre, but Lil Baby defines a generation. The Grammy award winning, Quality Control Music Group/Wolfpack Global Music/Motown Records rapper is one of the most dominant and critically-acclaimed names in music. With over 30 billion global streams, Lil Baby’s honest, unapologetic approach has connected him to listeners like no other figure in the culture. His milestone album My Turn was the most streamed and highest selling album of 2020 across all genres in music, and his smash-hit “Drip Too Hard” with Gunna recently joined an elite group of only 85 songs in history to receive an RIAA Diamond certification.
Following the release of My Turn, he notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020”. His 2021 joint project The Voice of the Heroes with Lil Durk was his second number one project on the Billboard 200. He has earned three BET Awards for Best Male Hip Hop Artist, Best Duo with Lil Durk, and Best New Artist, named Vevo's Top Performing Hip-Hop Artist, named MVP on Rap Caviar, and named the Apple Music Awards Global Artist of the Year. Lil Baby marked the 2021 Grammy awards with a moving performance of “The Bigger Picture” as his poignant and authentic response to the tragedies occurring in America with police brutality. His storied march with others throughout the streets and heartfelt appeal within the song impacted many people during a time of pain and made its way to the cover of Rolling Stone.
In 2022, he debuted his new documentary Untrapped: The Story of Lil Baby via Amazon Prime Video, which provided an intimate glimpse into his early life, his journey through fatherhood, and his powerful transformation into one of hip-hop’s most elite. The beloved QC superstar most recently shared one of the year’s most anticipated albums It’s Only Me in October. Earning nearly 1 billion streams in it’s first month, the album was his third debut at #1 on the Billboard 200 and has received widespread praise from fans, peers, and press alike. In celebration of the release, Lil Baby performed the standout track “Russian Roulette” live on The Tonight Show Starring Jimmy Fallon. In January of 2023, he made his Saturday Night Live musical guest debut performing his singles “California Breeze'' and “Forever” which both can be found on the album. Lil baby was backed by a live band during his performance of “California Breeze” and performed “Forever” alongside pianist Chloe Flower. The official music video for “Forever” featuring rapper and singer Fridayy was released the following month. To date, he has graced the covers of The New York Times, Rolling Stone, Billboard, XXL, NME, and i-D Magazine. With such a rapid rise and a relentless stream of critical and commercial hits, it's clear this generation belongs to Lil Baby.