According to many music industry insiders, 2015 is shaping up to be the year for....LOCASH. As the LoCash Cowboys, the duo has enjoyed hits with songs such as “Keep In Mind” and “The Best Seat In The House,” and have written such hits as the chart-topping “You Gonna Fly” for Keith Urban and “Truck Yeah” for Tim McGraw. They have built their brand through live performances, as well – with appearances on some of the most prestigious stages in the world, and have shared stages with acts ranging from Tim McGraw to Kiss. Their music has received over ten million view on YouTube, and they are known as one of the hardest working acts in the music business today.
But, the best is yet to come for the duo of Chris Lucas and Preston Brust – now simply known as LOCASH. They have just recently inked a new deal with Reviver Records - a new Nashville label that could very well be considered as the Ultimate All-Star team of music industry professionals, such as David Ross (President and CEO / Reviver Records), Butch Waugh (Strategic Advisor / Reviver), Tony Conway (Manager – Ontourage Management), Michael Powers and Matt Corbin of Star Farm Nashville. As you can imagine, there is an undeniable amount of excitement in the LOCASH world these days.
“They say it takes ten years, and we’ve been out there doing it,” said the duo’s Chris Lucas. “It feels like it’s our year. This is where the stars have aligned. I feel like even though Preston and I are work horses – we go out and do in excess of a 150 shows a year, I think we can now focus more on our music, and the sound that we’ve always wanted to put out. We’ve usually been the ones calling radio. We can sit back and trust who we have on our team and in our corner to do their job, and allow us to focus on songwriting and performing.” Among the duo’s supporters include Kicker Audio, which has sponsored their “Livin’ Loud” tour, Dean Guitars, Under Armour clothing, Mossy Oak, Bowtech, Comcast, and Bud Light. They have also lent their considerable talents to The Outdoor Channel’s All Star Cast. Chris and Preston also believe in giving back to their community, by participating in such charities as D.A.R.E., St. Jude’s Children’s Hospital, and the T.J. Martell Foundation.
The LOCASH story so far has been quite exciting. When looking back at their career path so far, Brust said “We performed in Times Square on New Years’ Eve. That’s one of those coveted live performance slots that a lot of people never get to do – even as an icon. So, that was an energy that we had never felt before, watching the ball drop. I think having Keith Urban recording ‘You Gonna Fly,’ and giving us our first number one song really changed it all, and Tim McGraw doing ‘Truck Yeah” a few months later was huge for us as songwriters. That was his comeback single on Big Machine, and to be a part of that was a great moment for us. Playing the Grand Ole Opry was a big moment, and that’s where we got the idea for “The Best Seat In The House,’ so one thing kind of led itself to the other on that. It all becomes one big journey and one big memory that we are as excited about now as when we started out at the Wildhorse Saloon,” a reference to where the guys first united their musical talents together over a decade ago in the club’s DJ booth.
But, with dynamic new music slated for the first quarter of 2015, the memories will be getting even more plentiful for LOCASH. “I know we can make this new record deal very successful,” says Lucas. We’ve done our due diligence. We’ve threw kindling all over the place, and it’s time to light it. We’ve got a lot of great fans and people who believe in us. I don’t think you can be in a better position than what we are right now. I honestly think that 2015 will be the year that the public will hear great new music from Preston and me on the radio. We have studied with the best, and “For The First Time Ever,” we are confident that our songs and live performances are at the top of their game, so get ready to experience Livin’ Loud with LOCASH.
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