After having a #1 hit with “I’m The One,” and releasing his new star-studded album Grateful, DJ Khaled has shared a video for “On Everything.” The aggressive, galloping beat is done justice by Rick Ross and some fierce bars from Big Sean. Travis Scott handles the hook in autotune.
Cinematically, the video is stunning. It appears to have been partially filmed in some kind of gothic cathedral but also contains vibrant colors much like previous Grateful videos. It also seems to be a nod to gangster movies like “Scarface” or “Belly.” But perhaps the most interesting part of the video is its cliffhanger ending. You can check it out above.
As Pitchfork pointed out, Khaled has released videos for two other Grateful tracks so far: “I’m The One” featuring Justin Bieber, Chance The Rapper, Migos’ Quavo and Lil Wayne as well as “Wild Thoughts” with Rihanna and Bryson Tiller. After the cliffhanger ending in the “On Everything” video, it will be interesting to see what comes next from the mind of DJ Khaled and company.