Giddy up. Beck released the new music video for his latest single, “Wow,” on Tuesday afternoon. The forty-six year old alternative rocker revealed a new version of the music video for the single via his Facebook page. "Wow" was originally released back on June 2, and while AXS has made it clear back during the middle of the summer that it wasn’t exactly getting the attention it deserved as a hit summer single, hopefully the new video will help drive home the idea that Beck Hansen just cannot release bad music.
The original video was made up of more psychedelic animations, and this live shot video is equally trippy, but focuses more on real people, animals, and living things exuberating energy in some way, shape, or form. The relaxed feel to the song is perfectly captured with the slow motion camera speed throughout the video. For all intensive purposes, the song is pretty much written and performed as an alternative hip-hop song, which Beck has down like a science at this point. The original recording was supposed to feature a cameo by Chance The Rapper, but fell through during the sessions for one reason or another.
The video was co-directed by Beck, as well as Grady Hall, who collaborated with the singer-songwriter on his 2005 single, “Girl.” Hall has also worked on music videos for artists like Papa Roach, Modest Mouse, Katy Perry, and Capital Cities just to name a few. Hall won the award for Best Visual Effects at the 2013 Video Music Awards for his work on Capital Cities’ “Safe and Sound,” in addition to taking home the award for Favorite Music Video for Katy Perry’s “Roar” at the 2013 People’s Choice Awards.
“Wow” is the only song Beck has released so far in 2016, and follows 2015’s “Dreams” as the only new material that he’s put out so far that will most likely appear on his next album, which is still untitled, but scheduled for an October 21 release. Whatever the name or style of the album, he’ll have a hard time following up the creative success and acclaim from 2014’s Morning Phase, which took home the Grammy for Best Rock Album, as well as the highly coveted Album of the Year award. Fans shouldn’t worry too much if the rest of his upcoming album has songs as good as “Dreams” and “Wow” on it.