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The O2 will play host to the Turkish Airlines Euroleague Final Four as part of what will be an exciting four game basketball competition on Friday 10 May 2013 and Sunday 12 May 2013.The Turkish Airlines Euroleague Final marks the finale of an eight-month long competition involving the 24 top European teams. Fans will have the opportunity to purchase a four-game competition package: two semi-finals on Friday, May 10, plus the third-place contest and title clash on Sunday, May 12.
As part of the Final Four competition, Euroleague will host a Fanzone in Trafalgar Square throughout the duration of the competition. The area will include a variety of fun and engaging activities for fans, from basketball exhibitions to music and entertainment. In addition, the activity will provide a platform for Euroleague to promote the sport within the UK and promote grassroots initiatives in partnership with the British Basketball League (BBL).
Euroleague is Europe’s premier basketball competition and in the 12 years since it was established, it has grown to become the world’s second largest basketball competition, after the NBA. The 24 teams compete across 12 major European cities and regularly host pre-season games against touring NBA teams.
Jordi Bertomeu, Euroleague Basketball President and CEO, said: “Euroleague is thrilled to bring the Turkish Airlines Euroleague Final Four competition to The O2 in London. Through a combination of great basketball and fun activities like the Trafalgar Square fanzone, we can’t wait to show the UK public the excitement and passion of our sport. We are currently in talks to establish a partnership with the BBL, where we also want to run an incredible CSR programme, leaving a lasting legacy with the hope that basketball in the UK will eventually be mature enough to have a team in the Euroleague competition.”
Matthieu Van Veen, Senior Vice President, AEG Sports (Europe), said, “We are very much looking forward to hosting the Euroleague Final Four competition at The O2 in May. The O2 has established itself as a major European competitor to host high profile sporting events - The Olympics, ATP Tennis and now Euroleague basketball.”
Paul Blake, chairman, British Basketball League (BBL), said, “We are really excited about the Turkish Airlines Euroleague Final Four coming to London and the opportunity it will present the sport of basketball in the UK. With a long term strategy, I hope to see a British team competing in the league in the future.”