The Houston-based entrepreneur strives to constantly elevate, adapt and grow through his music, his business ventures, and his relationships. These traits helped him become a mixtape phenomenon before he had a major recording contract. Chamillionaire has managed to become an internet forerunner at a time when others have failed to capitalize on the web's reach, a platinum plus selling artist during a time of sagging record sales, and a businessman who runs several successful companies.

All of his achievements and past experiences played a major part in shaping the direction of Chamillionaire's second major label album, "The Ultimate Victory." In fact, it was his time on the road and in the studio that provided a purpose for the man also known as The Mixtape Messiah as he crafted his new release. "Behind the scenes, a lot of artists talk about everything that they think is wrong with the world, but when it comes time to address the issues through their music, they don't," he explains. "I decided I couldn't sit back and needed to be the one to say something."

As the eldest child in the household, Chamillionaire had to assume a multitude of parental responsibilities at a young age, which included juggling multiple jobs to help financially support his family. It wasn't until he grew tired of his job passing out fliers and promoting for clubs that Chamillionaire made a conscious effort to pursue more lucrative vocations. Being an aspiring rapper in Houston at the turn of the century was not necessarily an easy move and because there were no major labels scouring the streets of H-Town at the time, Chamillionaire had to find a way to get noticed.

Chamillionaire poured his energy into rapping, connected with the Swishahouse movement, and then started his own The Color Changin' Click before becoming a solo superstar. Every step of the way he learned and studied how to become successful in the music business: how to make sure you got paid for your work, how to treat DJs, how to interact with fans, and how to deal with fame.

It's a formula that enabled The Sound of Revenge to sell more than 1.5 million copies and set Chamillionaire up as a successful businessman. His Houston based Fly Rydes car shop which he co-owns with his business partner Ernest designs, rents, and sells cars to corporations and high net worth individuals. He owns a tour bus company; His emerging Chamillitary Entertainment label has a talented roster: rappers Famous AKA Lil Ken and Yung Ro, and R&B act Tony Henry. He has also become a real estate magnate.

And for the man who has won a Grammy, an MTV Video Music Award, two BET Hip Hop Awards, who was certified by the RIAA as the biggest selling individual ringtone artist in history, and even saw the legendary Weird Al Yankovich turn "Ridin" into a smash hit parody, "White and Nerdy," it was being presented with the certified platinum plaque for The Sound of Revenge that meant the most to him.

And for a man that continues to challenge himself to be innovative, creative and successful, Chamillionaire shows no signs of slowing down in any way. "People are scared to roll the dice," he says. "I feel like if you work hard, you'll always have good results. I'm living proof of that."

Time and time again.