Brand X is the voice of the NEXT generation. Powered by Grammy award winning musid producers The Midi Mafia, Brand X exists to discover the best of whats happening tomorrow and giving it to you today. Midi Mafia, known for helping develop artist such as 50 Cent, Justin Bieber, Frank Ocean, have been at the forefront of artists development for over a decade. Constatantly re-onventing sounds and music to push the boundries of entertainment, we decided to re-onvent and remove the traditional record label systems to bring things to you quicker and better. We stand to discover and share the newest talent in ways that move outside the standard confines of traditional music to ensure that we are always keeping things NEXT.