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SEPHORiA: House of Beauty is a first-of-its-kind, highly-immersive two-day beauty event, fusing high-touch physical and digital experiences unlike anything seen before. From masterclasses with industry icons to creating customized beauty products, every room of SEPHORiA reveals a new experience.
This year’s theme, House of Beauty, will invite guests to literally unlock a new beauty experience behind every door. The interactive rooms will immerse beauty lovers in highly experiential and customized activities featuring more than 50 of Sephora’s most-loved prestige beauty brands. Guests can run wild, create and share their own beauty adventure by exploring new inspirational looks, test and try hundreds of products, and learn to master new makeup techniques. In addition to getting up close & personal with celebrity makeup artists, celebs & YouTubers, every Key Holder takes home a swag bag full of specially curated loot.
Each session features a unique lineup and exclusive experience. Masterclass & special guest lineups include: