Originally a "coup stick" was used to display the bravery of a warrior. An Indian man's status was decided by his courage as a fighter and his success as a hunter. The ultimate act of bravery was to get close enough to touch an enemy with a coup stick and let him live (and also survive himself!) The proudest day of any young warrior's life, was when he counted his first coup.

In our case; “Coupstick”(all one word) is a movement that touches everyone, not just your enemy. It’s a movement that you can be a part of…It’s like the wind when it touches your face it can be both soft and harsh. Either way you FEEL it.  Coupstick Kicks ass.