Metallica released their first record in eight years in November and the set debuted at No. 1 on the Billboard Top 200 Albums chart on the Nov. 29, 2016 refresh. Hardwired...To Self-Destruct has shot back into the top 5 over the last two weeks thanks to a tour ticket bundle for a stadium tour that begins on May 10. Hardwired continues to hold onto the No. 2 position on the Top 200 for a second week with stronger activity than the previous tracking week.
Reflected on the March 21 update, Hardwired...To Self-Destruct spends another week just shy of the peak position held by Ed Sheeran for the previous two tracking weeks. Hardwired moved an additional 102,000 units total with 100,000 of that being in actual album sales. Those numbers are up 25 percent and 26 percent respectively compared to last week's final numbers.
In the previous tracking week, Hardwired leaped from No. 14 to No. 2 with significant increases (which also reflects the state of sales and units by today's standards). The No. 1. album rose with 81,000 units overall which was up 191 percent thanks to the bundle. In pure album sales, it jumped to 79,000 copies rising a massive 209 percent.
The gains for the album are largely because of a concert ticket/album bundle sale for the upcoming stadium tour which kicks off in Baltimore at the M&T Bank Stadium. When the ticket purchaser redeems the album or receives the copy of the album, it is included with the tally tracked by Nielsen Music. Artists have been using this marketing method for some time but it is lately that the concept is taking off. Madonna has included an album with her ticket sales as well as Barbra Streisand and as of late, The Weeknd is also including Starboy with ticket prices.
Hardwired debuted at No. 1 with 291,000 units and 282,000 were from traditional album sales through physical and digital retailers.