Drake has teased the release of his latest set More Life since late 2016 and it has now hit the internet through all digital streaming and retail services. The album is on track to shatter his own streaming record and to become the largest debut of 2017 following Ed Sheeran's Divide just over a week ago. Hip-hop music has been benefiting from streaming units more than any other genre in which every 1,500 streams equates to one unit.
The tracking week ends on March 23 and the album will debut at No. 1 on the Billboard Top 200 Albums chart without question. The set is ready to debut atop the albums chart with 500,000 or more units with a high end number of over 550,000 units. Of that number, up to 250,000 may be in actual sales. Remarkably, More Life is bound to break his previous streaming record set in 2016 with Views. More Life is on track to receive roughly 275,000 units from streaming data, 412 million streams.
In May 2016, Drake released Views which bowed at No. 1 on the Top 200 with 1.04 million units overall which saw 245.1 million streams in its opening frame. 163,000 units alone came from that number proving his dominance on the streaming platforms. The album continued to have success through streaming for most of its initial 12 week run at No. 1. Drake later earned a 13th week in October 2016 and since its release, Views gathered more than 1 billion listens.
When More Life opens at No. 1, it will overtake Ed Sheeran's Divide which debuted at No. 1 with 451,000 overall units. Sheeran, however, has a chance to hold the highest debut for actual sales as the set opened with 322,000 copies sold.
More Life will become Drake's seventh No. 1 on the tally following his previous six releases. His debut EP So Far Gone peaked in the top 10 at No. 6 but never reached the summit.
Streaming and sales tracking runs Friday through Thursday and as always, AXS will update when final numbers are compiled through Nielsen Music.