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An outspoken, determined individualist who has talent to back up the confident attitude, Cher Lloyd has that intangible quality that draws people in, as well as the rare ability to straddle the ever-shifting line between commercial and credible. The notoriously tough-to-please Simon Cowell saw it for himself when Cher was a contestant on The X Factor UK, which led to the release of her debut album Sticks & Stones. Cher was signed by Epic Records head L.A. Reid when the music executive noticed her at a sound check for The X Factor USA, beckoned her over to meet him, and told her she was a star. The next day she found out that Reid had tapped her for Epic, which released the U.S.version of Sticks & Stones with several brand-new tracks in 2012. Now Cher has made her mark in America with the double platinum selling success of her first single “Want U Back” and the Top 10 release of her debut album, she's back with a new album this fall and a new attitude to match.