Raw, rootsy, hip-swinging-head-bangin rocknroll...
Raw, rootsy, hip-swinging-head-bangin mud-crusted-scream-your-heart-out-and-get-riff-whipped rock-and-roll!
It's what many promise but few can deliver, its what millions of people crave in this era of craft less musicianship, and its what Whitesnake, the mighty, glorious, loud and proud Whitesnake, have always delivered in spades. And with their 11th studio album Forevermore, the hungry, the desperate, the poor and the famished are once again about to be sensationally satisfied by the Snake.
Recorded, produced and mixed by legendary singer/songwriter and founder David Coverdale, guitarist and co-writer Doug Aldrich and Michael McIntyre at Snakebyte Studios and Grumblenott Studios & Villas in Lake Tahoe, Nevada (with additional work at Casa Dala, Sherman Oaks, CA) Forevermore draws effortlessly from Whitesnakes sensational past while cutting new, dynamic teeth to show the future which lies ahead.
It has all the classic Whitesnake flavors, but it is very much its own beast, says Coverdale bristling with pride, I always say that Whitesnake albums are one large family, that the songs share a common bloodline, and with Forevermore you can hear all the relatives mixing effortlessly in the room.
From the hip-shaking, blues-fuelled stomper Steal Your Heart Away to the beautifully-crafted, classic Snake balladry of Easier Said Than Done, there is indeed a clear lineage running through Whitesnakes body of work. Its roots lie in Saltburn-By-The-Sea, North Yorkshire, England, David Coverdales hometown, and then Redcar, Teesside, from where a brave 21-year-old singer/songwriter answered a music press ad to become the new singer for Deep Purple in 1973.
Coverdale went on to form Whitesnake in 1977, and thus began a journey which has taken Coverdale from the heavy blues rock of the late 70s Lovehunter and Come an Get It era through to the explosive hard rock reincarnation of the Snake sound with 1987s self-titled mega-million-selling smash-hit album.
Forevermore forges an immediate rapport with the listener both musically and lyrically, Coverdale continuing to find empathy with the audience as he weaves his way through all the classic elements of love and romance. The first video from Forevermore, Love Will Set You Free, is a shining example of the romantic which resides within.
It's about when I met my wife, Cindy... he explains, and the lyric something in your smile was so inviting, something in your eyes told me to stay, something in your touch electrified me because it was exactly like that. When we held hands for the first time, it was simply electrifying. And I think, well I hope, that most of us have enjoyed such memorable, electric moments in our lives. It still resonates...
There is also the mighty and monstrous title track, Forevermore a bombastic, epic ballad which encapsulates Whitesnake for Coverdale.
It's a love song, but its one about reflecting on everything Ive been through in my life and how it has all been a preparation for me so I could realize and appreciate what I have going for me now is very special and precious. It's a perfect Whitesnake song for me..It has all the elements I enjoy...
Indeed, for those who have wondered what Coverdale has been up to, Forevermore is your insiders guide.
You really can know aspects of who I am through my lyrics and through my songs, says Coverdale, Because most of the songs are diaries, snapshots from particular episodes from my life experience. I'm not one to dwell on the past, but I do like to remember it fondly when I can.
Forevermore is the fruit of perhaps Whitesnakes most cohesive teamwork yet, Coverdale having put together a band which has the perfect balance of talent and temperament. Guitarists Aldrich(ex-Dio) and Reb Beech (Winger) came onboard for White snakes 25th anniversary back in 2003, and they have been joined by drummer Briian Tischy (Billy Idol, Foreigner, Lynch Mob) and bassist Michael Devin (Lynch Mob, Kenny Wayne Shepherd).
Nothing delights me more than teamwork, says Coverdale, and this band feels perfect. I have an inspiring writing partnership with Doug which is based on friendship and mutual respect an a shared vision for what we feel should be Whitesnake.
There is the added bonus of a great sense of fun within this band which I cannot wait to share with audiences on the road...
The album also features former Whitesnake keyboardist Timothy Drury, and a special guest appearance by Jasper Coverdale, son of David!
I am blessed with two astonishing children, beams Coverdale, and this seems to be a family affair, with my wife featured in the first video, as well as Jasper.
He would wander down while we were recording and add some stuff here and there, a bit of percussion on the swamp mix of Whipping Boy Blues, a bit of singing, and it was great fun!
Fun, energy, drive and passion remain at the forefront of Whitesnakes ethos, and for Coverdale it would be impossible to continue without possessing bags of the stuff.
I don't think I could be here without having a root passion for this, and for life in general. I am fortunate that caravans of camels deliver wondrous blessings to my doorstep to charge me up everyday... he beams.
It makes Forevermore not just a statement of now but a Snake statement of intent. Because as you can hear, Coverdale and co dont plan on leaving anytime soon. Get on board before its too late...